Volume 2, Issue 1 (Spring 2021 2021)                   JFCV 2021, 2(1): 33-47 | Back to browse issues page

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Ghourchi M, mousavian S S. The Role of Global Media in Connecting Places of Growth Pole to Spaces of Flow (Case study: Anzali Free Zone). JFCV. 2021; 2 (1) :33-47
URL: http://jvfc.ir/article-1-89-en.html
1- Faculty member, Department of Human Geography and Spatial Planning, Shahid Beheshti University , m_ghourchi@sbu.ac.ir
2- M.Sc. Political Geography, Shahid Beheshti University
Abstract:   (506 Views)
Today, free zones, such as network nodes, are in the context of the global economy and the center of outsourcing and telecommuting. Therefore, they have ability to absorb the production or service processes of the global economy within the Post-Fordist economy. Geographical locations such as Bangalore in India are in fact both the node of the global economic network and the center of economic growth in southern India, as a hub of growth on a regional-global scale. In this regard, global media by showing the characteristics of free zones cause spatial branding and attract global investment to free zones. Global media can compete and place marketing to connect more free zones to networks. With such an approach, in this article, the position and importance of the media in representing the Anzali Free Zone has been considered. Therefore, in addition to paying attention to the need for media diplomacy, the Anzali Free Zone should make efforts on the importance of spatial branding in the Eurasian Economic :union: as well as globally. This article discusses the importance of the presence of the media in places of growth and creating a sense of competitiveness and representation of the media image of the Anzali Free Zone in the Eurasian Economic :union:. The research method in this article is descriptive-analytical and in the end, it mentions the proposed media strategies in showing the importance and shaping the marketing of growth pole places and spatial branding for investing in Anzali free zone.
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Type of Study: Research | Subject: Geography and Urban Planning
Received: 2020/12/28 | Accepted: 2021/05/7

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