Volume 6, Issue 1 (4-2025)
JFCV 2025, 6(1): 35-46 |
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Nikraftar T, Kaveh F. Creative tourism development strategies in Tehran. JFCV 2025; 6 (1) : 3
URL: http://jvfc.ir/article-1-346-en.html
URL: http://jvfc.ir/article-1-346-en.html
1- Entrepreneurship , tnikraftar@gmail.com
2- Entrepreneurship
2- Entrepreneurship
Abstract: (1772 Views)
Considering the increasing importance of tourism and the emergence of a new type of tourism called creative tourism, this study aims to identify and prioritize effective strategies for developing creative tourism in Tehran city based on a hierarchical approach. The qualitative data were collected through interviews with 12 participants from the research sample, including experts and entrepreneurs in the tourism industry, selected via snowball sampling to achieve theoretical saturation. After open and axial coding, three main factors were identified: innovative marketing, macro support, and core actions, along with ten key indicators. In the quantitative phase, the Analytic Hierarchy Process (AHP) and Expert Choice software were used to prioritize the indicators based on their weights. Sixteen experts were e purposefully selected for this stage. The findings indicated that, according to the criteria of a creative city, system improvements are prioritized over the size of options. Additionally, the options of adopting a new style and privatization ranked second and third in priority, respectively.
Article number: 3
Type of Study: Research |
Subject:
Architecture and Urbanism
Received: 2024/02/11 | Accepted: 2024/10/25
Received: 2024/02/11 | Accepted: 2024/10/25
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